Everyone wants the heads up on the latest trends, get on that band wagon early…. Everyone is looking for the perfect product and the latest trend is a good place to start…
Have you heard of the movie ‘Field of Dreams’ ? Its the one where Kevin Costner builds a base ball park in his corn field…The iconic line ‘ If you build it, he will come” comes from this movie…. That is so NOT the case with a website in a niche market.
There is no point building your website without actually having done the research into your products and know that you have potential customers for your niche market.
It is a huge challenge facing aspiring entrepreneurs to find that profitable niche with products that will sell and bring in profit. This might be a single product or a full product line. Its not easy, in fact, can be very tricky to find just one perfect niche product. Do you think entrance chandeliers will be the next trend? I suppose if you have an entrance big enough ! ? But you can be sure that there are tons of big entrances out there, you just need to get your website front and centre when they are looking for one ! There are tons of trending products coming onto the market all the time, not just big entrance chandeliers. If you can find the latest trending products early enough, you stand a much better chance of getting your website off the ground but thats easier said than done.
Tips For Finding Niche Products
The following tips are what good niche marketers do before they start promoting any product, build any website, or sell any product. New products are being launched constantly but you don’t want to get stuck on a treadmill of analysis paralysis and actually never go further, taking too long over the process of decision, with any product, so follow my tips and get yourself started with those niche products.
- Solve your customers problems – This has to be the first and probably most important tip for a niche product. To encourage a customer to purchase a niche product you are promoting, it has to hit a nerve with them, an issue they have that they are trying to solve, you solve it and you have a sale. Some products are fads, like charcoal filters in water bottles, or no kink hose pipes or breathable trainers…. Now I can think of a few people who could do with them!
Air-conditioned footwear isn’t a thing yet, but you can bet someone, somewhere is on that one, so the next best thing is using breathable fabric! You have solved a problem for your audience – sweaty feet after a training session leading to athletes foot and other fungal infections are now not a problem. The body can work out but the feet stay cool!
2. What about the enthusiastic hobbyist? There are those amongst us that have to have the latest gadget to help in our hobby.. from the natural soap slicer to the one handed electric soldering iron… These are niches that are there to be exploited by well thought out marketing strategies directing your products, carefully sourced, at the particular niche hobby. Appealing to the enthusiastic hobbyist who is more inclined to spend to get the exact product will work time again if they are getting value from their purchases. You are going to see a higher level of engagement and loyalty.
Corrugated soap slicer for slicing natural, hand made soaps.
3. What about personal passions ? Understanding your audience because you are one of them can be an advantage, easier for you to stay motivated in a niche you are already invested in. We are a world of individuals. We all have stuff that we are passionate about, from the clothes we buy, the pets we love to own, to the food and drink we consume. A trending product that has us hooked will become a great niche product. Adult colouring books, who thought that would even be a thing? But they are vastly more complex than you first think. A favourite childhood past time, has now become a raging trend with adults…
If I had seen my mother or father for that matter, colouring in an adult colouring book when I was a child, I would have laughed until my sides hurt, but today its a trend! So go with it!
4. Consider your own expertise and experience when choosing what trending products to promote. Its easier to promote products that you are passionate about and understand rather than those that are simply picked from a list you have found on a random website. Do you play or watch a sport? Formula 1 is one of my passions, tennis – men’s tennis apparel has changed trends from the long baggy shorts – fitted shorts and tops, with bold, bright designs are in now. But tennis or formula 1 would be too large a niche to market, too many huge brands already there, so not an easy niche to break into. Maybe BBQ’s get your juices flowing, 🙂 It is a skill to create the perfect foods with flavour and succulence from a BBQ… Its not all about slapping it on the barbie and sizzling it to a black charcoal cinder. But more about slow and low.. brisket and different cuts of meat are finding their way into our weekend BBQ’s now, so what about the equipment to help it on its way?
Smokers and dual fuel BBQ’s are becoming a trend, starting off low and slow first thing to produce the perfect experience.
5. What about your professional experience ? So you have skills you use in your everyday work and you know a huge amount about a specific topic that you can turn to your advantage starting an online business teaching others what you know. Maybe you are a paramedic with expertise in CPR… start a course, run classes, go teach it to schools on a school program. Show your abilities to a market that wants that skill.
6. What about early trends? Recognising early trends is a significant step forward – beard oil, cbd oil have become big recently ….. Im not great at spotting early trends, even when they’re given to me, but there are places to go look and become an early leader. Don’t confuse trend with fad… fads are short lived and frequently not topics that are going to keep you in teabags. Look on Google Trends/ Trend Hunter/ Reddit. – Paint-splattering Trainers or the backpack electric skateboard.
There are new products launched every single week. There is some art into choosing the next big trend but the very least you will discover some amazing niche markets. Remember Levi Roots and his Reggae Sauce? Came just at the right time…..
7. Check customer reviews on similar products. This gives insight into the sort of issues they have with the present product, whether something you think is going to be a trend, is standing up to scrutiny. Get one of the products you are considering promoting in your niche, check it out. Do a review, check sales data on JungleScout. If the product is not overly expensive but will give you a good return, take a punt, test the market, check it out on Analytics to see how it sells. This can be done for all your products, so you know they are performing well, where they can be dropped quickly if theyre not bringing in the revenue you expect.
8. What is actually trending right now? We all know some of the on trend products for 2019 already. Some of it I would totally consider tat, that will not bring in any decent profit for the effort you will be putting in trying to promote it. Hemp oil… connected to cbd oil but to be totally honest, the benefits of it are still very hazy. Do some research into what is on trend right now – Amazon Bestsellers/Amazon Most Wished For/Amazon Movers & Shakers/ Etsy Most Wanted/ Kickstarter/Trendhunters.
Flavoured gins…. I always thought gin was gin until I tried a rhubarb and ginger gin with Feverfew aromatic tonic… a totally different taste and really good.
9. Look at related products that customers buy together. Amazon is a useful source for this. Research one of the trending products and see what Amazon comes up with related to it. This is low hanging fruit but product wise rather than keyword wise.
Alexa has tons of accessories that can be promoted alongside the device, bringing products to the minds of your purchaser that they might not otherwise know about.
How To Get Started
Its a competitive market, there are a lot of merchants out there that are all wanting a piece of the pie, so you have to be smart, do your research. What are your answers to these questions ?
- Does my product/service solve a specific problem for my target audience?
- Is the market capable of supporting more business?
- Are the startup costs acceptable?
- How long before I become profitable?
- Is it possible to be innovative in a pre-existing market?
Top 10 Niche Products June 2019
- Reversible Umbrella – Ideal for getting in and out of the car, no more wet, dripping everywhere as the wet surface is inside.
- Festive Beard Lights – Pimp your beard !
- Vape Pens – New and smaller.
- All In One Breakfast Centre – Brilliant idea where everything for breakfast is compact.
- Carb Reducing Rice Cooker – One that I am going to investigate.
- Portable Beer Dispenser – Great home draft beer systems
- Home Ice Cream Whippies – Got to love that texture
- Cocktail Scales – Love the idea of weighing with the recipe on the scales.
- Quartz Crystal Water Bottle – self cleaning bottles
- Wooden Watches – watches with a history
- Infra Red Grille – perfect steaks every time !
- DIY Wall Art – Custom paint by numbers.
- Paper Bag Totes – Great ecological product
- Solar Panel Equipped Speakers – Another great product for the environmentally thoughtful.
Pros and Cons of Selling Niche Products
Whilst a niche product is actually that, one that is not well known, that is not being promoted by big businesses, and all these fall into that category, you can be reassured that you will sell…… once you get traffic to your website. You need an established website, one that is getting clicks, to be able to get sales.
Blogging and getting on the first page of Google helps with traffic, product reviews that are also promoting will bring customers. All the strategies to get traffic still need to be used to sell in a niche market, remember what I said at the beginning about The Field of Dreams, its not good enough to have the products there, you still need to attract the customer with your content, promotions on facebook, google ads, instagram.. all the usual places.. Go for it and I wish you great success !
What Do You Spend Your Money On?
Have you ever analysed your own spending habits? Have you looked at the suggestions on Amazon for add-ons to the product you are about to purchase? A good analysis would be to look at what you spend on, beit fishing magazines, rods, flys, tattoos… these are your spending habits and each and every one will have a niche related to them that you already have experience in. Maybe its beef jerky or you’re into insect proteins, they’ re going to be the next big thing, tried to get my tennis playing son to use them but he says hes not a body builder and doesn’t need that much extra protein! Using your own spending habits as a start for a niche is the ideal scenario as you have built in experience to call on. Go for it !
Great advice on how to pick a niche. You could also add what do you spend money on? My suggestion is to take a look at your own online spending habits. If you notice a pattern, you got a niche. Honestly, there’s already a market there, or you wouldn’t have spent the money. So, it makes sense to follow the money trail. This one just happens to be your own.
Thanks for that suggestion Chris, I will amend my article and add that in!
Hello Quinn, I must say that this article is very helpful and informative. Just like you said it is very important to choose the right niche, one that we are passionate about as we need to write about that specific niche for months, even years. You actually intrigued me with this list of top niches. I will seriously think about vape pens, that seems like very profitable.
Thanks Daniel, it is important to have the right niche, as you say it has to be something you can see yourself doing for years to come, so take your time to find the right one with the right niche products now.
How can I be sure of something that is trending that the trend will continue? Is it a possibility that a product can be trending in one area and yet slow in some other areas? And, how can I measure the lifespan of a trend before I choose my niche of the Product?
I do understand what you are saying. But I have to ask.
DorcasW
Quite reasonable questions Dorcas, I would recommend not having just one product that you promote, but use it to gather a group of products that fit within a niche that you are passionate about. It might be environment, where you are wanting to reduce plastic – choose trending products that do this, but they will change over time, so you change your products as you go along, one that is trending now, may not be in a year or two years but you move on to others, all within the niche you have chosen. For example… environment might be your niche, too broad, so go into it deeper – Im in Rwanda right now, they do not allow plastic bags in the country at all… they have amazing alternatives. So the product wouldn’t be your niche, the niche would hold products that you choose – the latest trending products in your niche.
What a fantastic Top 10!! And I love the page styling!! And I do like the Field of Dreams reference… very fitting!
Where are you finding some of the Niche gems? A reversible umbrella? How cool is that?
I want to ask what platforms (Google ads, Facebook, etc.) are giving you the best traffic? What are your favorites, and why? Shaunna
Thanks Shaunn, there are some references in the article about where to find trending niche products although you have to do research into the products to make sure you have a niche that can be sustained. i find for niche products, instagram and pinterest are my platforms of choice.
Wow this actually opened my eyes! I’ve been a few months into my online business however I was still looking at it from the very same perspective as I first started, UNTIL I came across your post about niches. As I started my niche(s) I felt certain about what I would be covering because I have a flexible schedule, working on projects in real life that are the exact same niches, I gain expertise and haven’t been feeling stuck. But it’s a whole new concept here introduced to me that, as an affiliate I should explore and analyse what’s outside of what I already know and am familiar with. The steps and tools recommended here seem like a nice way to start off as well. Thanks so much I’m bookmarking it and your website I would love to hear from in the future! Cheers!
Thanks Laureen.. always good to widen your horizons, look at the latest trends within your niche, add to your repetoire on your websites, keep them fresh and up to the minute.
Awesome tips on the Top 10 niche markets. All of those points are very important things to consider when looking into starting an affiliate marketing site. I think one thing that people miss when diving into this business is your OWN passion for the product that you’re going to promote. If you don’t have the passion and energy and enthusiasm to be able to research and write a lot of content, your site will never do good.
Another thing people need to look at is the competition – how are you going to stand out from the crowd. Doesn’t matter how “hot” the niche is right now, you need to stand out from everyone else to be able to steal that traffic.
This was a really great list!!
Thanks Nicki for your comments, its a great place to start with your own passions, something you really know when you are starting up a business online with so much else to learn as well, its easier with products you know and can get enthusiastic about.
Excellent article on niche markets and popular ones right now. Can I just say festive beard lights? Seriously? That’s… different. Like really really different. I could see this at Christmas I suppose, but do guys actually want to pimp out their beard this much? Oh, lordy be. I’m laughing just thinking about this. I can’t help it!
*Cough* Anyway, you reminded me I need to check what’s trending during June for my niche, or related to my niche anyway. I’m never good at being ‘trendy’ but if I don’t research it, it won’t happen, right?
Thanks for this article. Beard lights really made my day!
Got to be in it to win it ! They do beard baubles too…. 🤣 Thanks for your comments, and yes great to check what is trending in your niche, keep on top of the latest products. Keep the website fresh and more people will come.
I really loved your article! Very informative!
You mad me laugh about the adult coloring book. Years back my 5 year old son organized a coloring contest for the nursing home residents. They loved it! So good idea!
Where do you think is the best place to look for niches that are hot right now? Where can I look for what is trending?
Thank you!
Alisha
Thanks Alisha, the best place to look is on the various websites in the article, there may be some overlap but I find that reassuring that more than one place is saying beard lights are trending, of course they have to fit your niche, so a regular look at the latest trending sites keeps your website fresh with lots to tell your audience and subscribers.
Latest trends are awesome so I appreciate you bringing some to light here. If you think about it latest trends means that affiliate marketing should never go out of business. I appreciate you mentioning that research is important and I agree it’s not easy. Solving people’s problems is really huge. Adult coloring books were once laughable but not any more! The June 2019 products are pretty wild, especially festive beard lights, wooden watches and infra red grilles. You really have me thinking and have provided some sound advice on niches, thank you!
Thanks so much for your comments, I was crazy when I read about the beard lights too ! But its a trend and one that I am sure will be a hit this Christmas ! Looking at the latest trends in your niche is important to research regularly to keep those customers visiting your websites and building that relationship.
Hi Quinn,
This is a great post. I totally agree with the “paralysis analysis.” I’ve caught myself stuck in this cycle in the past. Next thing you know, weeks have gone by. I think #3 personal passions is one of the most important tips because it’ll keep you going once the initial excitement wears off.
For your Top 10 Niche Products, which product do you believe will take off the quickest?
Brian
Thanks for your comments Brian, its easy to get stuck on that wheel, i have done it myself, thinking i am being so great with the research only to realise its more prevarication and will get me no where… I think personal passion is key, you have to love it to promote it. Of the products I recommend, I love the beard lights but that will be a fad I think, i like the breakfast bar idea, quick, simple, any office could have it.
Hey Helen,
Great advice in terms of A making sure you know there is some form of need prior to selecting your niche, that is something some people forget to do, great advice on how to pick your own niche as well. I was reading your top ten recommended niches and the reversible umbrella sounds great, I’m UK based so I’d be looking at potentially promoting that through a UK company, do you happen to know of a UK company I could promote reversible umbrellas through?
Thanks for your comments Nate, the reason many businesses fail is because they choose a niche that is too large. The products do not solve a problem and consequently aren’t ever going to succeed. The reversible umbrella is a niche market but I would not use it as the sole product. I would search for similar types of products that compliment each other and follow that as a niche.
Hi Quin, Thanks for all of your tips and information on taking on a niche market and finding that trending product. Is it true that you can build a website promoting just one product and become an expert in that? Or do you suggest to become a know it all in one field of products? I am just wondering. Thanks on the top 10, really surprising products I think. But the market is the market, you can never really know what will go well.
Thanks for your comments Ananda. I dont think one single product would be enough in the current market. More a collection of trending products, within your chosen niche. This would be the ideal, with new trending products each month. Or add on products to the ones you promote.
Hi Quinn,
Each afternoon, I visit site comments for a website to peruse and comment on. I have found the habit of doing so greatly enhances my own quest for success; WA members have insight, good suggestions, life experiences, lessons learned, and amazing talents to share.
I, too, have spent my whole adult life working in healthcare–started as a nurse’s aide, worked up the ranks, and now serve as a Memory Care Director–and know the struggles of short-staffed shifts, stressful situations, and not enough money to make ends meet. I joined WA 9 months ago for reasons very similar to your own. And I wish you much success in your online business!
You have built a beautiful website! I enjoy your writing style–posts and reviews are well written, informative, useful, and interesting. I love your cogs and clouds logo. Thanks for the link to create a free logo. I just finished designing one for my website!
I’m following you,
Tamara
Thankyou Tamara, I am pleased you have found WA and I hope you have huge success here. If you have any questions about any of my articles or you are struggling with something in your business, please do get in contact.